Provisional / Increment detail

Connected paid advertising

After ongoing brand management and before CRM outcome imports, subject to demand and effort.

Provisional placement

What changes for the customer?

Bring paid-ad execution and budget operations into the campaign workflow through connected platforms.

Launch supported advertising through connected platforms.
Manage budgets and recommend optimizations under customer-controlled permissions.
Retain human approval for first actions, new channels/audiences and above-cap spend.

Dependencies and qualitative evidence below are planning proposals, not additional approved feature commitments.

Customer demand, platform permissions, measured integration effort and enforceable spending controls.

Supported launches and budget actions respect approvals, customer caps and observable execution results.